Viral Marketing Tools

Viral Marketing Techniques

Viral marketing is one of those buzzwords that everybody is talking about. The funny thing about it is that few people really know what viral marketing is and all the different ways that you can use it. Well, it is the hopes of this article that for those who are a little bit in the dark about this fantastic method of getting your message out to others, that after reading it, you will have a very good understanding of just what viral marketing is and a firm grasp on some killer viral marketing techniques.

One of the most common forms of viral marketing is the passing along of free ebooks. A lot of people scratch their head over this one as they can't understand how you can make money from a free ebook. Well, that is the beauty of this method. See, while the ebook itself may be free, once the person who gets it, rebrands it, and passes it along to others, the links to YOUR programs in the ebook will start to circulate around the Internet. As they do, people will start to sign up with those programs and you will begin to see an income from these signups, all because of giving away a free ebook.

Giving away a free ebook is only one form of viral marketing, even though back in the good old days it was pretty much the only way that people thought of. But there's another killer viral marketing technique that works like a charm. It's called forum viral marketing. This may actually be one of the most effective forms of viral marketing around. The best way to illustrate this point is with an example.

Let's say John Doe creates a new program called "The Ultimate Program" He loads it up with just about everything that you can think of. He then talks to a couple of his friends. He offers them free membership if they'll just go to some of the more well known forums and start spreading the word about this program in a particular manner which he explains. Bob Smith then goes to one forum while Jane Harris goes to another forum. Both make the following post. "Anybody Hear About The Ultimate Program?" And then in the post they start asking questions, like has anybody tried it? Is it legit? Can you check it out for me? They don't post a link. That would be spamming. Somebody though is going to ask, "Hey can you give us a link?" At that point the person replies with a link and says "thanks!" Slowly, the word of this program spreads. If enough people see the site and think it looks pretty darn good, the word will start to spread quickly. That, my friend, is the power of viral marketing.

The truth is, viral marketing has been around since the beginning of time. How do you think the bible got written? How do you think the concept of Christianity spread? That is one of the most amazing examples of viral marketing ever.

Viral marketing DOES work. You should give it a try sometime.

Viral Marketing Tools

Viral marketing is all the rage. Everybody and their grandmother wants to know what the best viral marketing tools are. They want to get their message out to the whole planet, Jupiter and just about every star in our solar system. Well, this article will hopefully give you a few viral marketing tools that will get the job done, maybe not to that extent, but at least to the extent that you'll be reaching a sufficient number of people to make some sales. The answers you find below may surprise you.

Well, we might as well start with the most popular viral marketing tool today, which is the "Tell A Friend" script. To explain this simply is not an easy task as their is really nothing simple about this tool. Basically, it is a form that you fill out with the names and email addresses of "friends" of yours. These people will then receive the same email that you received and be directed to the same form, where they will fill in the names of their own friends to send this information to.

In theory, this sounds great. It certainly does get the word out quickly. The problem that many people are running into is that some of their so called "friends" are plugging in email addresses of people who are not exactly friends and as a result, many spam complaints are being generated. Because of this, some of the autoresponder services are not allowing their members to use these scripts. This of course is starting a huge battle between those who support this tool and those who think that in the wrong hands, it could be a deadly weapon. The jury is still out and it may be quite some time before anything definitive is decided to determine if these scripts will continue to circulate around the Internet.

Another viral marketing tool is the ebook. Now, I know you're probably wondering how an ebook can be viral. Well, it all depends on how you use it. If you put up a website and have an opt in form for people to use to get this ebook for free, this is the start of the process. The way the process continues is that in the ebook itself, you tell these people to pass it along to their friends. As they do this, the free ebook gets into the hands of more people. How does this help you? Well, if inside the ebook there are links to many of your products or programs, this can translate into income later down the road if some of the people who get their hands on this ebook buy some of your products or services. Circulating ebooks is one of the oldest biral marketing tools around.

But probably the best viral marketing tool today is one that has been around since the beginning of time, and that's word of mouth. There is nothing more effective than telling a friend of yours either via PM or email or at a forum, that there's a new book on viral marketing that they have to check out. If they have any faith in you at all, which they should have since you're their friend, they will most likely check this book out and tell others about it if they find it's a good book. Now, if it just happens to be YOUR book...Well, you get the picture I am sure.

The above items are just the tip of the iceberg for viral marketing tools. If you want to learn more, just go to Google's search engine and type in "Viral Marketing Tool" and you'll find plenty of information on the subject.

Viral Marketing Services

A lot of people ask me what the difference is between a viral marketing tool and a viral marketing service? Well, a viral marketing tool is something that you use yourself to generate a viral stream of traffic to your site whereas a service is a company that will virally circulate your message for you. Then they ask me what the difference is. Well, it comes down to cost really. But I'm getting ahead of myself. In this article I'm going to cover some top viral marketing services after I explain the real difference between a tool and a service.

If you were to get one of those viral marketing tools, say something like the "Tell-A-Friend" script, basically what you would be paying for is the script itself. You would be responsible for installing it and getting it working. But after that, the only other expenses are what you pay for in hosting and domain fees. With a viral marketing service, you pay them to virally circulate your site around the Internet. Some of these services offer tools as well, in case you want to do it yourself. With a service, however, you have to pay them each time you want them to circulate your site, and these costs can add up over time. Of course the advantage is that you don't have to mess with script installations and the like, and can concentrate on other things.

It isn't hard to find viral marketing services. Just go to Google and do a keyword search for that phrase. You'll find plenty of them. I'm going to give you just a few of the top ones that you'll find in this article.

One of the top ones that you will find is Quirk. They claim to focus on building your "brand image" while building a controlled list of "qualified" prospects for you to communicate with in order to build your business. Naturally, they don't tell you exactly how they plan on doing this. Signing up with their service is kind of a blind faith thing. Strangely enough, if you comb their site from top to bottom, there is no mention on what any of their services cost. You have to contact them in order to find out. Well sites don't post their rates, you know they're going to be expensive.

Another top site is VML. Don't ask me what VML stands for because there are no explanations anywhere on the site. The list of things that they cover, at least as far as what they call viral marketing, is extensive. You'll find things like broadcasting, direct marketing, sweepstakes contests and rewards and so on. They really have just about everything covered and seem to offer a wider range of services than Quirk. Again, don't expect to find any prices on this site. It's like going into a fancy French restaurant.

The top services are unquestionably good, otherwise they wouldn't have the reputations that they have. But be warned, you are talking about spending mega bucks to use these people.

You may want to consider installing that Tell A Friend script after all.

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