Pay Per Click Tips
Pay Per Click Fraud
It would be really nice if we lived in a world where everybody was honest.
Unfortunately, crime is everywhere, even on the Internet. In this particular
article, we're going to focus on a particular type of crime called pay per
click fraud. This is more common than most people realize. So, if you're
going to get into the pay per click arena, you better be prepared for the
kind of shenanigans that you're going to run into. Hopefully, this article
will at least alert you to the dangers and what to look out for.
To understand pay per click fraud, you first have to understand how the pay
per click search engines work and how they are susceptible to this type of
fraud.
Pay per click search engines are a certain kind of search engine where the
advertiser pays a certain amount for each visitor that comes to his site
through the ad that he posts. The good thing about this kind of advertising
is that you only pay if a person clicks on your ad. So you don't have to
worry about sinking a lot of money into an advertising campaign only to find
out that your ad attracted no actual visitors.
On the surface, this would seem to be not only a very effective way to promote
your business, given that this is very highly targeted traffic, but also
a very safe way to promote it. After all, the only people who are going to
go to your site are those who are interested in your product or service,
right? Well, in theory, yes. In actual reality, things aren't that cut and
dried.
There are several types of pay per click fraud. I'm going to discuss the
two most common kind. One is simply, what I would call untargeted targeted
traffic and the other I would call just flat our dishonest and at the absolute
bottom of the barrel when it comes to dirty tricks.
The first type of click fraud that I'm going to cover is something that not
many people are aware of. On the Internet, there are sites that provide what
is called incentive advertising. This is where they pay people, either in
the form of money, advertising credits, certificates, bonuses, gifts and
an assortment of other goodies to go to websites all over the Internet.
Unfortunately, this traffic isn't really targeted because the only reason
they are going to these sites is to get their payoff. Well, what makes this
even worse is when these people are paid to go to sites via pay per click
ads. What happens now is that the people running these ads are paying for
clicks that in reality aren't real at all.
Some people would claim that this isn't pay per click fraud at all. I beg
to differ. If you're sending somebody to a site who has absolutely no interest
in the product or service that's there and this act costs advertisers money,
that is fraud in my book.
But the worst offenders are those who intentionally sabotage a pay per click
campaign by sending bogus clicks to a competitors campaign in order to ruin
his click through rate and thus raise his minimum bids and lower his position
in the standings for those keywords. Yes, this really does take place.
If you're running a pay per click campaign, pay careful attention to the
clicks you get each day. If you suspect click fraud, check the IP addresses
of where the clicks are coming from. In many cases you will find that multiple
clicks are coming from one place. If that happens, report it to the search
engine you're dealing with.
Pay per click fraud is real and it's damaging. But if you know what to look
out for, you can stop it before it gets out of control.
Google - King Of Pay Per Click?
You know that a company has a corner on the market when people refer to pay
per click advertising as Adwords campaigns. This is a testimony to the Google
empire. But make no mistake about it. Google Adwords may be the biggest game
in town but they're not the only game in town. And unless they start easing
up on advertisers, there is a good chance that Google may very well be knocked
off their thrown. This article is going to point out the problems with Google
Adwords that may very well lead to their downfall.
As what usually happens when a company gets big is that they get too big
for their own good and think that they can do and get away with just about
anything. That may hold true for a while, but anybody who thinks that a giant
can't be knocked off its thrown, better take a look at what happened to
AT&T and IBM. They are both no longer the monopoly that they once were.
And in the case of IBM, they're not even number 1 anymore.
The first problem with Google pay per click that is really getting advertisers
annoyed is their rule that you can no longer send customers to a sales page
that isn't yours. Well, you could, but you won't get very far. Turns out
that they really penalize you heavily if all you're doing is sending people
to a landing page of somebody else's product as an affiliate. The reason,
they say, is because when they allowed this, customers would click on ads
and each one would take them to the same page. This was ticking off customers
so Google had to put a clamp on landing pages for affiliate products. This
has driven costs for some keywords through the roof.
Another problem with Google is how strictly they hold you to the targeting
of keywords and the pages they apply to. It is quite understandable if you
are targeting keywords that don't at all apply to the pages you are sending
customers to, but when Google thinks that a keyword maybe only slightly applies,
they're going to hammer you almost as hard as if the keyword didn't apply
at all. Take a look at some of your campaigns and check out the keywords
that you "thought" were perfectly acceptable. Many of them are now costing
10 to 100 times what your other keywords are costing.
And finally, let's be honest, Google is not all that easy to use and master.
That's the reason why there are so many books written on the subject. It
takes an awful lot of study to get Google pay per click to work efficiently.
Many people simply don't have that kind of time and ultimately give up on
their Google campaigns, especially after they've been slapped. That's a term
used to apply to the act of turning your keyword costs into yesterday's filet
mignon.
As more and more people get fed up with Google because of high click costs,
they will slowly turn to the other engines like Yahoo and MSN. After a while,
Google will realize that they're not the only game in town.
Research For Pay Per Click
If you're thinking about starting a pay per click campaign, you're going
to want to do a little bit of research in a number of areas before even thinking
about starting to advertise in this manner. Walking blindly into an Adwords
campaign, or whatever pay per click service you decide to use, can be hazardous
to your health. This article will point out just the basic things that you
need to do before launching your pay per click campaign.
The first part of your research is to find out if they keywords you're targeting
even get searched for. There is no sense in starting a campaign with the
keyword phrase "mountain climbing in New York" if nobody is searching with
that phrase. All you're going to do is end up taking up space in your campaign
with wasted keywords phrases. So the first thing you want to do is get out
your keyword tool for each keyword that you're planning to target and make
a note of how many monthly searches there are for that phrase.
The next thing you want to do is find out if there are any products being
advertised in the paid ads section for those keywords. Why do you want to
do this? Well, think about it logically. It's unlikely that you've uncovered
a brand new market that nobody knows about. So if there are no paid ads for
those keywords, there is a very good possibility that the people searching
for those keyword phrases are not interested in any product per say. Maybe
they're looking for free information. Think about it. If you were to write
an ebook on free safelists to join and people were looking up "free safelists"
do you REALLY think that these people are going to pay for a book when they're
looking specifically for free safelists? Most likely, these people are not
going to be buyers. So even though typing in "free safelists" into Google's
search box brings up quite a few sites, there's not even a full page of paid
ads for that phrase. Most likely, this means not much of a market.
The next thing you want to do is research what the costs of these keywords
are. Google has a very good traffic and cost estimator at their site. This
way, you'll get a decent idea of what a pay per click campaign is going to
cost you per day.
Let's take for example that you decided that you want to run a pay per click
campaign for acne treatments. If you go to Google and run a number of keywords
for this topic through their analyzer, you'll find that the majority of the
keywords, in order to get a page one listing, will run you about 10 cents
to 20 cents per click. So if you only have $5 a day to spend on advertising,
you're only going to get about 25 to 50 clicks a day.If you convert 1 in
100 clicks, you're only going to make 7.5 to 15 sales per month on average.
If you're looking for more than that, you're either going to have to spend
more money per day or find keywords that cost less, or find a product that
gives a higher commission.
The point is, you can't go into pay per click advertising blindly. Research
is the key to making your campaign a success.
Save Big Time!
Buy the webmaster Tuel Kit on our home page:
Tuelz Web Design and Marketing Software
Home
Get
this Tuel plus more than 20 Tuelz for one low price!
Contact, Questions and Support:
Tuelz Web Design and Marketing Software Forum
Be sure to
Download Free Tuelz Marketing
Software
|
