Keyword Tools
Keyword Density Tools
I really have to laugh about all the fuss regarding keyword density. People
are so busy trying to write articles and design websites to please the search
engines that they've completely forgotten how to do these things to please
the people who are going to be reading the articles and going to these sites,
which ultimately is what you better do if you're going to have any success
on the Internet. But, for those who are concerned with such things as keyword
density, this article will discuss the tools that you can use to make the
most of it.
First we need to know just what keyword density is in order to understand
what the tools do and what they are good for. The best way to understand
what keyword density is, is with an example. Let's say that you're setting
up a website or writing an article on acne. You decide that your main keyword
that you want to focus on is acne. If you are writing a 500 word article
and you use the word acne 10 times in the article, then in order to calculate
the keyword density of the article, you simply take the number of times you
use the word acne and divide it by the number of words in the article. In
this case, the keyword density would be 10%. This is a simple example, but
it is basically what keyword density is. All you need to do is the calculations
for each keyword or keyword phrase that you're targeting. And therein lies
the beauty of keyword density tools.
Imagine you've written an article that has 20 keyword phrases or you have
a website that has 100 pages all with various keywords. The chore of having
to do the calculations for all these pages and all these keywords manually,
would be massive to say the least. Huge sites would take hours, if not days
to complete. However, with a keyword density tool, all of this can be done
literally in seconds.
Using these tools, which all basically work the same way, you simply enter
in the keyword you're targeting and the enter in the URL of the web page
or the text of the article. The tool will scan the document and return the
keyword density for the keywords that you choose. You can enter in any number
of keywords into these tools and you'll get your results back almost
instantaneously.
Each tool has its own interface and options. Some tools are more powerful
than others. Because there are so many all over the Internet, many of them
free, you basically have to hit the search engines and check out the
specifications of each tool. Basically, you want to find a tool that can
scan multiple web pages at one time. You also want to find a tool where you
can enter in more than one keyword as this will save a lot of time.
Unfortunately, many of the free tools only scan one page and only one keyword
at a time.
If you're a firm believer of keyword density, which I am not, then these
tools will help you a lot.
Just don't forget that you're still writing for human beings.
Keyword Tools
You hear it all the time, especially if you use Google Adwords or any pay
per click service. Keyword relevancy is stressed to the point of mass paranoia
should you fail to make sure that 99 of your 99 keywords for your campaign
are as relevant as possible. I am not suggesting that this is not important,
but you can take anything too far. In this article, I'm going to discuss
the topic of keyword relevancy, what it really is, and how to make the most
of it. Hopefully, this will clear up any confusion that you might have.
So just what is keyword relevancy? Well, the best way to illustrate what
keyword relevancy is, is with an example.
Let's say that you've just written a book that is a natural cure for acne
and you decide that you want to run an Adwords campaign to promote this book.
In doing this you have to choose keywords that you believe people will be
using to look for that natural cure. So, you may pick keyword phrases such
as "natural acne cure", "natural acne treatment", "natural cure for acne",
"natural treatment for acne" and so on. Of course if you go to Google, they'll
give you additional suggestions if you ask for them. These keywords are
considered relevant because they are very closely tied to what you're promoting.
Thus, we get the term keyword relevancy.
But this is where we tend to go overboard, especially places like Google.
Let's say you were running an Adwords campaign and decided to use a keyword
like "acne." Now, certainly that has to be a relevant keyword to what you're
selling. It may not have the word natural or cure or treatment, but you are
selling a book on acne and acne is one of the keywords, right? Well, if you
were to include this keyword in your Adwords campaign, you would find that
you'd have to pay more for it than for your other keywords. Why? Because
Google doesn't consider the word acne to be relevant enough as it is too
broad a term. Their thinking is that people looking up the word acne can
be looking for just about anything to do with acne, such as what causes it,
and not necessarily how to cure it.
Okay, you can certainly understand their thinking. But where do you draw
the line? What if somebody were looking up acne using the keyword phrase
"acne help" or something similar? Maybe they are looking for a cure. If they
are looking for help, wouldn't you think they're having a problem with acne
and are looking for a cure? I guess what I am trying to say is, to me, an
irrelevant keyword would be to use a word like "warts" which has absolutely
nothing to do with acne. But again, that's just my opinion.
In the grand scheme of things, you'll know when one of your keywords is
considered irrelevant to the site you're promoting because Google will make
you pay through the nose for it. I think Keyword relevancy can be taken to
extremes, but if you want to play this game and win it, keep your keywords
as relevant as possible.
How To Bid On Keywords
There's a game in town called pay per click, where you basically put up ads
based on certain keywords that you choose. Each keyword has to be bid on,
in other words, how much money you're willing to pay for each click of your
ad based on this keyword. Seems simple enough on the surface, as unfortunately
most things are. But the truth is, keyword bidding is one of the most complex
sciences on the Internet when it comes to running a pay per click campaign.
This article will hopefully give you some tips on keyword bidding that will
get you through this pay per click war without losing your shirt.
The main thing you have to understand about bidding on keywords is that the
amount you're going to have to bid in order to get your ad seen, depends
on a number of factors. The first of these is how competitive the keyword
itself is. For example, if you are trying to break into the "make money online"
niche, you are going to have to spend what many consider a fortune on clicks
for the most competitive keywords simply because many people are into this
niche. So you need to understand this up front before you even get into the
game.
There are a number of tools online that will show you what people are bidding
on keywords to get a top position at Google. You can use these tools to determine
if you want to get into as bidding war. For example, if you know what your
product sells for $27 and you convert 1 in 100 clicks and your keyword is
going to cost you $1 a click, then you know right up front that there is
no point in running an Adwords campaign for this product as you will end
up going broke in the process. It's just simple math. And, if you don't know
what the conversion is on your product, find out what it is before you even
attempt an Adwords campaign.
The thing that most people don't understand is that you don't have to have
a top position at Google. Actually, that's the last thing you DO want as
the freebie seekers are going to eat up your campaign funds quicker than
you can imagine. What you want to strive for is to get your campaign listed
somewhere on page one and no worse than page two. I usually shoot for positions
7 through 12. This way I spend less on clicks and still get a decent amount
of traffic to my site. It's called smart bidding.
Another thing you want to do is bid on only the most relevant keywords in
your campaign. Bidding on keywords that Google considers not to be relevant,
will bring your cost per click costs up significantly. By bidding on only
relevant keywords, you keep your costs down.
Bidding on keywords is really a very logical process. Just keep your eyes
on your campaign daily and watch what Google is charging you per click. Get
rid of the keywords that are costing too much and not performing and keep
the ones that are low in cost and bring you sales.
It's a daily grind, but if you keep at it, you WILL see results and controlled
keyword bid costs.
Save Big Time!
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