Copy Writing Tips
How To Write Ads
No matter what business you're in, you need to know how to write effective
ads or you're not going to get people to your site. The mystery of effective
ad writing has eluded many people since the beginning of the printed word.
The truth is, there is really no big secret to it. This article will unravel
the mystery for you and give you the basic things you need so that you will
be able to write effective ad copy with a little practice.
Probably the most important part of the ad is the subject. Without a compelling
subject, people are not going to read your ads, especially if they are email
ads. You need to be outrageous. You need to be different. Don't be afraid
to use subjects like "Martians Have Landed And They've Captured YOUR Business"
or something crazy like that. Also, if you are using autoresponders, use
the person's name in the subject. People like to be referred to personally.
This is a big thing with getting people to read your ads.
In the body of your ad you want to start out by introducing yourself. Make
it personal. People want to get to know you so that they can trust you. If
you start off with a sales pitch, they're just going to tune you out. You
have to get their trust first. Then you can give them your pitch down the
road.
The next thing you want to do is tell them how you can help them. Tell them
YOUR story. Stories sell. Explain to them how you were going through the
same thing that they are going through now until you came up with a solution
to the problem. Then, tell them what this solution is. Explain how it will
help them by pointing out the benefits.
Next thing you want to do is assure them that they have nothing to worry
about. Point out the guarantee. It's a lot easier to promote a product that
has a guarantee with it. Explain to them that if they are not completely
satisfied with their purchase within however many days or months, that they
can get a full refund on their purchase.
The next thing you want to do is tell them about all the bonuses that they
will get if they order now. Explain to them that these bonuses are only going
to be available for a limited time and if they don't act fast they may lose
out on them. Fear is a great motivator. If people think they will lose out
on something they are more likely to act.
The next thing you want to do is offer testimonial proof if you have it.
If people see that others have been satisfied with whatever it is that you're
selling, they will be more inclined to make a purchase. This is just one
more thing to reinforce a feeling of trust.
Finally, tell them that if they have any questions at all they can contact
you and you'll be happy to help them. This further gains their trust.
Writing ad copy is not rocket science. If you follow the basic steps that
I have outlined, you should have no trouble writing ad copy that converts.
Writing Effective Email Ad Copy
Email advertising, in spite of what many people think, is not dead. However,
the art of writing effective email ad copy seems to be dying a slow death.
Seems that most of the email ads I get in my in box are nothing but junk
and very poorly written. Hopefully, this article will alert you to some of
the do's and don'ts of writing email ad copy so that you actually have a
snowball's prayer of making a few sales. If I have accomplished that much,
then I have done my job.
The first thing that people do wrong with their ad copy is write subjects
that are full of hype. People are sick and tired of the "Make $30,000 in
30 Days" subjects. They know they're nothing but hype and simply chuck them
in the trash. Also, the subjects like "You've Been Paid" are really ticking
people off because when they open them and realize that they haven't been
paid, they just chuck them in the trash in anger.
You want your subjects to be original, not full of hype, but interesting.
Don't be afraid to use subjects like "There's Something About Your Site That
You MUST Know" People are going to wonder. What is it about my site? Is there
a problem with it? Did I do something wrong? Is it even still on the Internet?
These kind of subjects are going to invoke curiosity without resorting to
hype or outright deceptive headlines. Be original but be honest.
In the body of your email you don't want to hit people with a sales pitch
right away. You want to take some time for them to get to know you. Tell
them your story. Heck, start them off with a joke. Don't be so darn serious
all the time. You know what they say, you can catch more flies with honey
than with vinegar. Keep it light, but get the point across.
One very big problem that people have when writing email ad copy is that
they don't pay attention to spam trigger words. You can't load up your emails
with words and phrases like "make money" or "guaranteed income." These phrases
and words will trigger off the spam filters on many email accounts and your
ad will ultimately not even get delivered. So run your ad through a spam
checker. There are plenty of free ones online. They're all basically the
same. Just pick one and use it.
Finally, you don't want your email ad copy to come off as an infomercial.
You want to write like you speak. People are so tired of the sales pitch.
If you communicate with them in a way that makes you sound sincere, you have
a much better shot at converting them to paying customers than if you spout
out garbage like "You too can live the life of a millionaire with our easy
3 step system guaranteed to..."
Got the picture?
Honesty goes a long way in business as in life. Write an email ad that is
honest and not full of hype and there is no reason why you can't have a
successful email ad campaign.
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